UGC Branded Social Content & Fashion Storytelling
Project Overview
This series redefines sustainable fashion for the social space through a curated blend of storytelling and style. Designed for platforms like TikTok and Instagram Reels, the collection features elevated UGC inspired content including unboxings, on-camera dialogue, and styled fashion showcases that capture the energy of modern self-expression.
The work highlights partnerships and features with Solmate Socks, Hammies, Phix Clothing, Pool House New York, United By Blue, Carhartt WIP, Bluebuck, DRUTHERS NYC, H Bar C, Nice Laundry, and more. Each piece presents a distinct visual narrative that blends authenticity with intention, offering a closer look at craftsmanship, fit, and the tactile qualities that define conscious design.
The content is styled and performed to feel both editorial and accessible, with a focus on genuine connection and creative presentation. Through lighting, pacing, and composition, the series transforms short form fashion content into a cohesive brand experience that celebrates sustainability, individuality, and the evolving language of digital fashion media.
Process & Approach
Our work spanned from early market research through distribution, shaping the channel’s creative and strategic direction at every stage. We began by analyzing UGC trends and audience behavior to build a framework that balanced authenticity with creative precision. From concept development through post production, we managed scripting, casting, styling, filming, and editing to ensure consistency, cohesion, and brand alignment. Vital also structured a sustainable content schedule adaptable to trends and platform changes while aligning each release with partner brand initiatives. Through this integrated approach, we combined research, creative direction, and execution to guide the channel’s evolution and establish a lasting model for strategic digital storytelling.